Tuesday, May 24, 2011


"The power of "first impression"/ "snap judgement" is beautifully explained here. How the savvy archeologist intuitively knew that a kouros  was "freshly made", How to know which marriage doesn't last longer, or why Pepsi won the zip challenge by taste "better" than coke.This book is about those moments when we know something without knowing why... sometimes we've got to believe it,but sometimes it makes we lost. Gladwell’s conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it’s the right input) is better than more.
 All the facts in this book was written based on research, and served interestingly by the genius Malcolm Gladwell.

So, will you judge a book by it's cover after read this book??


1 comment:

  1. Kata gua sih memang bener, walopun pepatah bilang "don't judge the book by its cover" tapi pada kenyataannya first impression juga ga kalah penting

    Misalnya saat presentasi, kita cuma punya waktu 5 menit pertama untuk bikin audience tertarik untuk mendengarkan presentasi kita. Apabila gagal, akan sulit sekali untuk membuat mereka tertarik di menit2 sesudahnya.

    So yeah, it's a nice book, gua bakal cari buat gua baca, thanks buat infonya ;p


yeayyy you're such a nice n friendly friend.. ;)

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