"The power of "first impression"/ "snap judgement" is beautifully explained here. How the savvy archeologist intuitively knew that a kouros was "freshly made", How to know which marriage doesn't last longer, or why Pepsi won the zip challenge by taste "better" than coke.This book is about those moments when we know something without knowing why... sometimes we've got to believe it,but sometimes it makes we lost. Gladwell’s conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it’s the right input) is better than more.
All the facts in this book was written based on research, and served interestingly by the genius Malcolm Gladwell.
So, will you judge a book by it's cover after read this book??